Consulting for the website redesign
Projects

Consulting for the website redesign

for BBI JU

Client

The Bio-based Industries Joint Undertaking (BBI JU)

The Bio-based Industries Joint Undertaking (BBI JU)

About the client

The Bio-based Industries Joint Undertaking (BBI JU) is a public-private partnership between the EU and the Bio-based Industries Consortium

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Deliverable

Assistance with the preparation for the launch of a new website

About the deliverable

Hypertech was assigned the project "Assistance with the preparation for the launch of a new website" from the Bio-based Industries Joint Undertaking (BBI JU) in March 2021.

The successor of the BBI JU, the European Partnership for Circular Bio-based Europe (CBE), was aiming to launch a new website that will continue to channel the missions and objectives already established by BBI JU, that is protecting biodiversity, promoting a low-carbon economy, and encouraging economic growth by structuring and strengthening the circular bio-based industries sector. The project lasted five months and Hypertech’s role was to provide assistance, guidance, and advice to the organisation during all the stages of the project, segmented in the following tasks:

Task 1: Analysis of current website users
A full and detailed analysis was conducted, to evaluate the current situation and propose the next steps for optimization. The methodology included interviews with the members of the organisation through which Hypertech extracted the business priorities & objectives and identified the enablers and possible difficulties. The next step of the process was to find best practices for the industry and select the most relevant KPIs for the analysis of the current situation. The last step was to analyse the selected KPIs, compare them with the competition, and conclude with specific actions to formulate the proposal.

Task 2: Definition of target audiences for the new website
To meet user needs for an optimal user experience (UX) of the project in scope, Hypertech identified the exact target audience, through interview sessions with stakeholders and current users. In this direction, the main factors defined and decided included the main user goals and the ease of use, the final targeted audience or users, detailed characteristics of end-users, key industry-standard trends or techniques in similar projects. Hypertech’s team aimed to validate the suggested target audience and ensure that all potential users and stakeholders are adequately represented, and thus their needs and goals were taken into consideration at the new website development.

Task 3: Formulation of recommendations on the website content, structure, and navigation
Hypertech is providing a complete solution with a specific structure, content, and navigation tailored to users’ needs and goals and a cross-platform compatible, accessible, and search engine optimized website. Subtasks of this activity include the new information architecture with the creation of the new sitemap, formulation of the editorial styles and guidelines in regards to the tone of voice and wordings, and the high-fidelity mockups of the proposed solution. Specifically, Hypertech provided detailed design recommendations, that offer a systematic approach to color usage, specific UI elements, and interactions that adhere to brand guidelines in the form of high-fidelity mock-ups of all the webpages templates, such as homepage, list pages, login, contact forms, rich content pages, category pages, menus, and additional navigation items.

Task 4: Formulation of accessibility guidelines for the new website
Accessibility defines a user’s ability to use the website or web service, so the design phase should take into account users with all different disabilities, including visual, auditory, physical, speech, cognitive, language, learning, neurological, social, cultural, or conceptual. The Web Content Accessibility Guidelines (WCAG) 2.1 define how web content can be made accessible to people with disabilities. Hypertech provided all accessibility principles and recommendations for the Web accessibility of the new website that was developed.

Task 5: Formulation of recommendations on Search Engine Optimization (SEO)
Hypertech identifies three dimensions of optimizing a website for search engines: content, technical, and onsite, and through this task provided recommendations of optimizing the website for search engines pre-and post-launch with mandatory and optional audits.

Link

https://www.cbe.europa.eu
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Related projects

Strategic product launch

Strategic product launch

for the Archaeological Museum of Thessaloniki

No matter if it’s digital or more of a tangible one, launching a product is a strategic process that can make or break it for your business or your client. Truth be told, for years now marketers have figured out the specific steps to be taken to successfully build a <b>product launch</b>. The reality though is not that straightforward like going from A to Z. The key is all about <b>building anticipation</b>, something that we successfully tested with the Archaeological Museum’s brand-new app.<h2 style='font-size: 22px; font-weight: bold; margin-bottom: 1rem'>Leveraging the anticipation marketing technique</h2>html<p class='custom-text'><b>Anticipation marketing</b> is the strategy that focuses on the users’ curiosity and excitement. It’s all about periodically offering the right amount of information that builds anticipation until the actual product launch. 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Outside the museum, the app covers the area of Northern Greece specialising in the city of Thessaloniki where users can discover 80+ places of archaeological interest that are connected to 250 museum exhibits and their unique stories.</p>html<img style='border-radius: 20px;box-shadow: 0px 10px 42px -6px rgba(120,119,119,0.75);margin-bottom: 2rem;' src='/projects/project-amth-1.png' />html<p class='custom-text'>Such a product was of great importance for the museum as it would contribute to its overall digital transformation and was planned to further promote the museum to the city’s visitors from all over the world. 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Analysing the end users from a critical standpoint may seem like the obvious step, but it takes dedicating the proper amount of time, searching in the right spots, and specifying needs and pain points to create users’ profiles that will hopefully use your product. For this case the data was taken straight from its analytics, contacting museum visitors, and learning from the competition, which helped to know what user category would become the early adopters, who would follow, and who would remain loyal users. </p><li>Craft a unique selling point </li><p>As nowadays many museums are following the road of digital transformation, it was important to clearly define what is or are the unique selling points of the AMTH app. After research, it was obvious that the idea to combine the museum with the rest of the city of Thessaloniki and the rest of Northern Greece was key to attracting archaeology lovers and city visitors from all over the world. Of course, the audioguide, the storytelling texts in 12 languages, and the suggested personalised tours also helped it stand out from the competition and attract the attention of the municipality as the app would benefit the city in general. </p><li>Build and execute a 360-launch plan</li><p>There are many choices out there to promote a product but, you need to know what better suits yours and its audience. Dividing our promotional strategy into three parts (prior, during, and after launch) and utilising both digital and offline material and platforms was the solution for the case of our client’s app. All steps were clearly stated in a file that showed what, when, how, and why allowed the team to stay focused, measure the success at each step of the way, and readjust when and if required. </p></ol><h3 style='font-size: 18px; font-weight: bold;'>Before launch</h3>html<p class='custom-text'>Each step of the launch plan includes specific steps that also require material to be used. 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Using gradually all the media, from writing press releases for announcements, detailed articles of what to expect, and contacting museum following via newsletters and social media (posts and stories), helped to keep the potential users intrigued through the prior launch period.</li><li><b>Live Presentations:</b> Even though we are working on a digital product it’s important to remember that people respond to people better. Therefore, our plan included presenting the development of the product at various instances where possible users might be. 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The process was boosted with initial ads in social media, which also helped to better figure out the targeting that responds and shows interest.</li></ul><h3 style='font-size: 18px; font-weight: bold; margin-bottom: -2rem'>The launch</h3>html<p class='custom-text'>Launch may be a specific day on the calendar, but, it may also last a while as several actions might be taken. 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Therefore, the events were divided. The first one was designed for the city’s authorities and journalists. This was the audience that would help us promote the app further to areas we didn’t have direct access to and enlarge the number of people who chose to download and use the app. The second event, on the other hand, was purely for our end users who would have the chance to use the app for the first time within the museum. With that, we succeeded in growing <b>word of mouth</b> and increasing museum visitors to try the app out.<img style='border-radius: 20px;box-shadow: 0px 10px 42px -6px rgba(120,119,119,0.75);margin: 2rem 0;' src='/projects/project-amth-5.png' /></li></ul><h3 style='font-size: 18px; font-weight: bold;'>After the launch</h3>html<p class='custom-text'>As the product is finally revealed and the built anticipation is over, the aftermath remains just as important. 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Innovative Digital Ecosystem

Innovative Digital Ecosystem

for MOMus

In today's digital world, the way we experience art and culture is constantly evolving. Foreseeing this need and by wanting to stay ahead of the curve, MOMus required a unified digital ecosystem that not only would enhance the end user/visitor experience but also streamline their internal operationsHypertech made this happen by using the latest <b>UX/UI design principles</b>, incorporating <b>user and client feedback</b> in the process, and following the <b>user-centered design (UCD)</b> and <b>Action-centred design (ACD)</b> accordingly.One of the most exciting aspects and team’s goals for the project was to ensure its <b>scalability</b>. As technological breakthroughs keep debuting on daily basis, it was obvious, even from the research phase, that the size of the project and the number of products that would be developed couldn’t be purely focused on the current user and client needs. Therefore, during the strategy and approach design, Hypertech made a decision in regard to the technologies and frameworks that would ensure a long-lasting course. From <b>Drupal and Omeka S, to reusable components</b> in design and development, all were carefully selected to seamlessly accommodate <b>future expansions and technological advancements.</b><b>Interoperability</b> was an additional element that was decided to reflect the products delivered. This was achieved by treating and considering <b>all the products developed as part of a larger digital ecosystem</b> that would not only offer consolidation within each specific product’s parts, but also among the <b>systems communication</b>. This means that for example the DAM would interact with the CMS, the CMS would update the website, the apps, and the signage, etc. saving the admins valuable time and minimizing the error margins.To top it all, all activities were based on <b>Agile methodology</b> to ensure the robustness of the new digital ecosystem, <b>easy pivoting</b> whenever required, and repetitive circles of <b>testing and adjustments.</b><h2 style='font-size: 22px; font-weight: bold; margin-bottom: -2rem'>MOMus Website</h2>html<img style='border-radius: 20px;box-shadow: 0px 10px 42px -6px rgba(120,119,119,0.75);margin-bottom: 2rem;' src='/projects/project-momus-1.png' />html<p class='custom-text'>Serving as the <b>digital front door</b> to the museum, the new MOMus website > <a target='_blank' href='https://www.momus.gr'><b style='color: #263056'>https://www.momus.gr</b></a> is a pivotal element in this multi-faceted project. 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Hypertech also introduced new features (e.g. an interactive calendar, filters, and search functionalities) that added value to the overall experience and pushed further <b>content discoverability.</b></p>html<p class='custom-text'>The agile development methodology allowed for <b>iterative refinements</b> based on user and client feedback, making the website not <b>just visually appealing, but also engaging, and functionally vigorous.</b></p>html<p class='custom-text'><b>Watch the promo video >>></b> <a target='_blank' href='https://www.youtube.com/watch?v=A17AnqRMUyY'><b style='color: #263056'>https://www.youtube.com/watch?v=A17AnqRMUyY</b></a></p><h2 style='font-size: 22px; font-weight: bold'>MOMus Tour & Play App</h2>The <b>MOMus Tour & Play App</b> takes the museum experience to a new level, offering an engaging way for visitors to interact with art. Built using the latest <b>mobile UX design</b> principles and following a <b>hybrid</b> development approach, the app provides a blend of <b>educational and interactive elements.</b>html<img style='border-radius: 20px;box-shadow: 0px 10px 42px -6px rgba(120,119,119,0.75);margin-bottom: 2rem;' src='/projects/project-momus-2.png' />html<p class='custom-text'>Whether it's through <b>gamified</b> features like "Treasure Hunts" or in-depth information about artworks, the app <b>enhances the visitor experience</b>. It serves as an educational tool that's both fun and informative, redefining how museums can leverage digital platforms to increase visitor engagement.</p>html<p class='custom-text'><b>Download on Google Play >>></b> <a target='_blank' href='https://play.google.com/store/apps/details?id=com.momus.momus&pli=1'><b style='color: #263056'>https://play.google.com/store/apps/details?id=com.momus.momus&pli=1</b></a></p>html<p class='custom-text'><b>Download on App Store >>></b> <a target='_blank' href='https://apps.apple.com/tr/app/momus-tour-play/id6450505129'><b style='color: #263056'>https://apps.apple.com/tr/app/momus-tour-play/id6450505129</b></a></p>html<img style='border-radius: 20px;box-shadow: 0px 10px 42px -6px rgba(120,119,119,0.75);margin-bottom: 2rem;' src='/projects/project-momus-3.png' /><h2 style='font-size: 22px; font-weight: bold;margin-top: 2rem;margin-bottom: -2rem'>MOMus Digital Signages</h2>html<p class='custom-text'>The Digital Signage platform serves a vital role in <b>expanding MOMus’s reach by the museums’ visitors.</b> Designed with user engagement in mind, the system displays <b>curated content</b> in strategic locations, both within its museums and in various commercial areas where MOMus may want to include them. 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Of course, other metadata, that are only of a high value to the museum curators and admins, remained safely in the system.</p>html<p class='custom-text'>Apart from sorting out and organising such data and metadata for it to be suitably integrated and read by the DAM system, Hyperetch S.A. guaranteed for the system admins to be able to properly <b>curate such content, edit and overall maintain</b> all the MOMus heritage in a single and safe digital environment.</p>html<p class='custom-text'>Overall, the DAM provides for MOMus <b>a unified platform</b> where every piece of art is given a unique digital identity, <b>simplifying</b> both <b>internal workflows and external engagement.</b> The agile approach ensured the system's <b>strength and scalability</b>, allowing for future expansions and refinements.</p><h2 style='font-size: 22px; font-weight: bold;'>Content Management System (CMS)</h2>html<p class='custom-text'>Based on <b>Drupal</b>, the Content Management System that was developed for MOMus was designed to be <b>the center of all the front-end products.</b> The organisation’s users now have <b>a one-stop system</b> through which they can arrange all the content updates for the website, the app, and the digital signage as well as multiple points within them.</p>html<p class='custom-text'>The navigation within the system is also based on the principles of the UCD and therefore, allows the organisation’s content editors to easily discover the sections, quickly create or update content, and delete the parts that no longer offer value.</p><h2 style='font-size: 22px; font-weight: bold; margin-top: 2rem'>Digitalisation of artworks</h2>html<p class='custom-text'>One of the challenges of the project was to enrich the organisation’s heritage in the digital world. 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The guidelines of the digitalisation itself were clearly defined and required top quality, so that the organisation could use it in all forms, from high-quality printable material to digital versions for the online users to get inspired.</p><b>Discover all the digitalised material of MOMus at >>></b> <a target='_blank' href='https://www.momus.gr/collections'><b style='color: #263056'>https://www.momus.gr/collections</b></a>

Interactive visualisations redesign

Interactive visualisations redesign

for EFSA

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Whether you prefer graphs, charts, or maps, our redesigned products offer an array of dynamic visualisation options.</li><li><b>Accessibility and Multilingual Support:</b> Inclusivity is a priority for us. With the redesigned products, we have made significant strides in improving accessibility. The products adhere to international accessibility standards, ensuring that users with visual impairments or other disabilities can navigate and comprehend the content seamlessly.</li></ol>html<p style='margin-top: 40px; font-size: 25px'><b>Interactive visualisation for the 2021 EFSA pesticides report.</b></p>html<img src='/projects/project-interactive-visualisations-redesign-for-efsa-pesticides.png' />html<p class='custom-text'>The objectives of this product development initiative were two-fold.</p>html<p class='custom-text'><b>Firstly</b>, we aimed to support the annual report by presenting its results in an appealing and user-friendly manner. We understand the importance of clear and engaging visualisations that effectively communicate complex scientific evidence. Our redesigned product features a visually captivating interface, allowing users to explore and understand the findings of the report.</p>html<b>Secondly</b>, we sought to continue offering users with multiple angles for exploring scientific evidence. Recognising that our users come from diverse backgrounds and have varying levels of domain knowledge and interests, we embarked on optimising the information architecture through an updated design proposal, which has been endorsed by both the direct beneficiary and Member States stakeholder groups. Our aim is to empower all users, including media representatives, citizens, EU staff, Member State officials, and more, to make the most of the available information. html<a class='blog-link' style='font-size: 20px' href='https://multimedia.efsa.europa.eu/pesticides-report-2021/' target='_blank'>See the product here</a>html<p style='margin-top: 40px; font-size: 25px'><b>Interactive visualisation for the 2021 EFSA report on the results from the monitoring of veterinary medicinal product residues and other substances in live animals and animal products </b></p>html<img src='/projects/project-interactive-visualisations-redesign-for-efsa-vmpr.png' />html<p class='custom-text'>A successful redesign of our interactive data visualisation using Power BI. This powerful tool provides comprehensive insights into the residues of veterinary drugs and other substances found in animals and animal-derived food within the European Union.</p>html<p class='custom-text'>Powered by Power BI, the product’s dynamic visualisations allow users to interact with the data and gain valuable insights effortlessly. Users can explore the data by country, species, and specific substances, gaining a deeper understanding of the regulatory landscape and compliance levels.</p>html<p class='custom-text'>The redesign of our interactive data visualisation using Power BI demonstrates our commitment to delivering cutting-edge solutions that promote data transparency and understanding.</p>html<a class='blog-link' style='font-size: 20px' href='https://www.efsa.europa.eu/en/data-viz/results-monitoring-vmpr-2021' target='_blank'>See the product here</a>html<p style='margin-top: 40px; font-size: 25px'><b>Interactive visualisation for the European Union Summary Report on Antimicrobial Resistance in zoonotic and indicator bacteria from humans, animals and food in 2020/2021</b></p>html<img src='/projects/project-interactive-visualisations-redesign-for-efsa-amr.png' /><p class='custom-text'>Introducing the newly redesigned interactive data visualisation product showcasing comprehensive information on the resistance of Salmonella, E. Coli, and Campylobacter in animals, and humans, country by country. This invaluable resource is based on the "European Union Summary Report on Antimicrobial Resistance in zoonotic and indicator bacteria from humans, animals, and food", an authoritative publication released annually on the EFSA journal. By enhancing the interface of the product, we aim to facilitate the way users explore and understand antimicrobial resistance data, enabling informed decision-making and fostering a deeper understanding of this critical issue.</p><p class='custom-text'>Users can easily select specific bacteria types and explore the resistance patterns across different regions and countries within the European Union. By providing a comprehensive overview of antimicrobial resistance in animals, and humans, this interactive visualisation tool empowers researchers, policymakers, and stakeholders to identify trends, patterns, and potential areas of concern.</p>html<a class='blog-link' style='font-size: 20px' href='https://multimedia.efsa.europa.eu/dataviz-2021/index.htm' target='_blank'>See the product here</a>

Interactive scroller

Interactive scroller

for EFSA

The scope of this assignment was to create and develop a multilingual Interactive Scroller that could effectively educate interested parties about the QPS process in a self-explanatory and intuitive manner. To achieve this, our team conducted extensive research and collaborated closely with the Scientists, Project team, Design and Development team to gain insights into user needs and pain points. This product was a crucial part of EFSA's wider approach to providing clear and concise information to stakeholders and was the first product/site page to incorporate the new EFSA brand identity.During the research phase, our team used various methodologies, including interviews and focus groups with scientists, as well as best practices and secondary research to gain insights into user pain points and ways to meet their needs and expectations. With the support of EFSA's governance, we formulated two key personas to guide product development. The Interactive Scroller was designed with these personas in mind, utilising UX writing techniques and visual storytelling approaches providing an intuitive and engaging experience for users. Our team conducted formative usability testing at every stage of development, from wireframes to the final product, to ensure that the product met user needs and expectations. Additionally, EFSA's design team evaluated the final product to assess the incorporation of the new brand identity. The product was thoroughly tested and evaluated by EFSA's development team to ensure a seamless integration into the EFSA website. Collaboration with the development teams of both parties was critical in the development of the Interactive Scroller, and feedback from stakeholders was incorporated to optimise performance and functionality. The final product included visual elements depicting the certification process, available in multiple languages, enabling users from different regions to access information in their preferred language, and better understand the certification process, overcoming language barriers. The product was designed with the ability for the scientists to be able to update any part of the product, while maintaining performance and visual output of the UI elements and the overall user experience offered in the initial product. In summary, the multilingual Interactive Scroller was developed to provide clear and concise information about the QPS process, improving user understanding. The product was available in multiple languages and reflected EFSA's new brand identity, demonstrating the company's commitment to improving user experience for its customers.

Website and Progressive Web Application

Website and Progressive Web Application

for EFSA

Hypertech was tasked to provide with an intricate and hybrid platform that could cover the needs of the ONE 2022 Conference. The platform needed to provide to participants – speakers and audience alike – the ability to feel included irrespective of their location or device capabilities.In order to provide a seamless experience to the end-user our team created a Progressive Web Application (PWA) in Drupal 9, making sure that a responsive design and an intuitive and interactive user interface was implemented. That way all participants to the conference could experience exactly the same behaviour, whether logging in:<ul style='margin-bottom: 2rem'><li>through a laptop,</li><li>a mobile browser or</li><li>the app itself.</li></ul><p class='custom-text'>Further emphasising on merging physical and digital user experience, the following networking features were incorporated: </p><ul style='margin-bottom: 2rem'><li>Session live-streaming through Vimeo</li><li>The ability for remote speakers to participate live in each session</li><li>Each session provided through the digital platform, interactive capabilities for all audience members physical and online alike:<ul style='margin-left: 2rem'><li>a dedicated Chat channel to raise questions, post comments, reply to other user’s question etc.</li><li>a dedicated Polls channel to place a vote and view the results </li></ul></li><li>Meet the session contributors after each session, that participants could digitally meet the speakers of each session, know each other and discuss on specific topics of interest </li></ul>To cater for the different levels of participation an elaborate user registration scheme was created covering 3 different flows depending on the role of the user: <ul class='custom-text'><li>Speakers and Contributors</li><li>Poster Presenters and</li><li>Audience members.</li></ul>Each role was able to complete the registration process by filling-in different levels of information and by uploading the relevant documents (bio, photo, poster files and so on so forth).<p class='custom-text'>After the deadline of the registrations phase, the Organising Committee was responsible for screening and selecting the physical attendees while the rest of the participants were invited to participate online. All users have been informed automatically about their participation type through email, after the screening by the Organising Committee.</p><p class='custom-text'>During the registration phase and the event itself, detailed user statistics were available to the Organising Committee specifically through a Microsoft flow in PowerBI.</p>The application provided multiple levels of information for all users. A dynamic Agenda of the Conference and a Separate agenda for Satellite & Side Events. Dedicated pages to showcase Poster Abstracts, Poster Gallery, poster videos as well as the Programme Affiliates profiles.<p class='custom-text'>Overall, the application merged the physical and digital world to support the ONE-conference EFSA hybrid conference. Speakers and participants alike could walk into an auditorium via the venue or through their smartphone, tablet or pc and experience the same features, irrespective of their location.</p>

Data visualisation product

Data visualisation product

for EFSA

To accompany the annual publication of the European Union Report on pesticide residues, Hypertech designed and developed an interactive data visualisation product that supported the annual report by depicting its results in an appealing and user-friendly manner, to supply users with multiple angles of exploring the output of scientific research.To begin with, our company liaised with the scientific team responsible for writing and publishing the report as well as the different stakeholders involved in the development of the product, to catalogue the needs associated with the online publication and gain a better understanding of the dataset and the domain it covers.Our team was able to explore the underlying dataset using Python Jupyter Notebooks and formulate visualisation proposals that highlight the relationship of different variables, taking into consideration the intricacies of the domain and the sensitivity of information (regional and national data availability, existing legal and regulatory frameworks, etc.).As a result, a cohesive information architecture and design proposal was presented and endorsed by the direct beneficiary and Member States' stakeholder groups, which allows users with different domain knowledge, interests, and goals regarding the publication itself (media, citizens, EU staff, Member State officials, etc.) to make the most of the available information.At the same time, Hypertech aimed to offer a maintainable solution for EFSA; that is, the product’s dataset should be able to be updated annually without hampering the performance and visual output of charts, plots, and various UI elements and the overall user experience offered in the initial product. To achieve the above-mentioned goal, the technical stack used for the development was: html<ul><li><b>React JS:</b> to build a component-based web application, both at the controller and the presentation level that could be easily maintained and scaled in future developments.</li><li><b>AntV</b> (<a class='bold-600' href='https://antv.vision/en' target='_blank'>https://antv.vision/en</a>) to have an ecosystem of data visualization JavaScript libraries, that include a design system approach from which EFSA could benefit in the long term.</li></ul>

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